Some things are just beyond explanation. Such as the fact that Cheese Moments are a non-vegetarian snack whilst Walkers Steak and Onion crisps are 'suitable for vegetarians' Madness!

But there is method apparently. 'Cheese Flavoured Moments are unique among popular crisps and snacks in that they actually contain a real cheese filling inside the wheat exterior. Because of this they are allowed to use the word "Flavoured" in their title. Because the other crisps do not contain the real ingredients they instead use the word "Flavour". This is a legal requirement in the UK' (Wikipedia).
So just to confirm; while the Steak and Onion crisps are just Steak and Onion flavour (as in contains no meat products) the Cheese Moments contain a real cheese that contains animal rennet.
Rennet is 'is a natural complex of enzymes produced in any mammalian stomach to digest the mother's milk, and is often used in the production of cheese. Natural calf rennet is extracted from the inner mucosa of the fourth stomach chamber (the abomasum) of young calves. These stomachs are a by-product of veal production. If rennet is extracted from older calves (grass-fed or grain-fed) the rennet contains less or no chymosin but a high level of pepsin and can only be used for special types of milk and cheeses.’ (Wikipedia)
There are non-meat rennet’s available (usually made from mould or genetically engineered surprise surprise!) which is why many cheese products can bear the 'Vegetarian Friendly' mark. Why they couldn't use a vegetarian safe cheese in the Cheese Moments is beyond me! (Listen to me; defending the rights of the meek. Well I never!). On a side note I didn't have any Steak and Onion crisps. Like a smoker smelling second-hand smoke I was worried I would relapse. I stuck to the Cheese and Onion crisps (Flavour not Flavoured; didn't have to worry about the rennet)
After a session in the pub (alcohol based or not) it's customary to indulge in a takeaway. Tonight it would be a Chinese. At this particular takeaway the menu has 103 dishes (116 including side orders). Of these only 3 didn’t contain meat (15 including side orders). My options were Mushroom Egg Foo Yeung, Curried Vegetables or Mixed Vegetable Chow Mein. I had a wealth of rice, mushrooms and beansprouts to choose from on the side, which of course could be combined to create a new Gestalt meal, but it’s seems a bit harsh even to me. 3 options! Out of 103 dishes! That’s like 97.1% of the menu is off limits to those whom don’t eat the meat (sounding very M.Night Shyamalan circa The Village (2004) there).
In the end I went with the Mushroom Foo Yeung with a side of the old vegetarian favourite; chips. If anything I will have eaten a lot more of those potato-based treats than usually over the course of the bet. And I managed to resist the Prawn Crackers too. Whether they are actually Prawn ‘Flavour’ as opposed to ‘Flavoured’ I don’t know but didn’t want to take the risk.
Vegetarian Dish of the Day:
Mikado
Box Blurb:
Mikado are ultra-thin, crunchy biscuit sticks coated with wonderfully smooth milk chocolate. We've left one end bare so you don't get your fingers sticky! To create this deliciously different snack we were inspired by the game of Mikado, also know as 'pick up sticks'. We hope you enjoy it.
As I had a takeaway tonight I didn't get round to cooking anything but as these make a point of pointing out they are suitable for vegetarians I thought I would keep with the Far East theme and make these today’s product. Why? They are insanely tasty. Whenever I go to continental Europe I make it my business to get some and now they have been launched in the UK life just got a whole lot better. The term ‘moreish’ was penned to describe these tasty treats. I can clear a box of these quicker than Bugs Bunny can chow down a carrot. Strangely these are originally a Japanese product based on a game invented in Europe named after the Japanese word for Emperor. Talk about the long way round!
What’s making me laugh at the moment is some of the response over the advertising campaign used to launch these in the UK. An advert in which a young officer worker, desperate to get some Mikado in her, ends up making upskirt photocopies as her fellow male office worker walks in.
As per usual the Christians and the Do-Gooders have been getting in on the act; calling it sexiest and degrading. In the words of Nigel Tufnell; 'What's wrong with being sexy?'
You can see the ad here; http://www.dailymotion.com/video/x91m5b_mikado-advert_shortfilms
And here are some of my favourite complaints (spelling and grammar that of the original writer):
Comment A - Probably only a night time advert - japanese office worker (male) stumbles upon woman (presumably secretary) photocopying her vagina (straddling photocopier) followed by image of long thin biscuit being coated in chocolate (phallic/sex image?) and the tagline 'more than a little bit tempting' - Is it just me, or is that really sexist and gross?
Comment B - Her legs are very wide apart and the guy coming into the room is staring fixedly at the photocopies of her (presumably) butt and genitalia. Insinuation more than anything. I'm not offended but I think it's inappropriate before the watershed.
Comment C - Well, the timing of the advert for one, as it is before the watershed.
I also find it offensive because it just isn't a funny, clever or ironic advert, particularly out of context. Who on earth would think that showing an advert of a woman straddling a photocopier would make me want to buy a bloody biscuit? I think it is the product of a group of juvenile advertising executives looking to create a storm of protest.
Comment D - She is kneeling and they both look horrified. The full version does not offend me, and unless the man has a very thin penis I don't think that biscuit is big enough to rate as phallic imagery. I think it's in poor taste to only spend money showing the 10 second version until it's either a very well known ad or it was later at night.
Comment E (Mine) - Get a grip PC fools! Just buy and eat the damn biscuits so they stay in the market, otherwise I’m coming for you all with a chair, gaffer tape and a compilation of gangster rap....
(all comments taken from mumsnet.com, except the last one…)